Voila Beauty Lounge | Modern Beauty & Wellness Salon

Making Voila Beauty Lounge grow digital with Web and Social solutions by Orestes.

An engaging online presence which enhanced engagement, exposure and brand confidence.

Brand

Voila Beauty Lounge

Challenges

Voila Beauty Lounge was not a household brand when it came to the internet, and its digital presence was old-fashioned and was not reflective of its luxurious services. The poor web design and low engagement at the digital channels resulted in poor brand recognition and reduced customer inquiries, which, consequently, obstructed the business development in the highly competitive beauty market.

Goals

The primary goals entailed the formation of a strong online presence, higher user involvement, and more suspected customer requests. Voila wanted to improve the credibility of the brand, attract more clients nearby, and create consistency in the online experience by using the site and social media.

Background

Voila Beauty Lounge is an upscale beauty and wellness business serving a chic, high-end market with superior salon services. To establish a larger presence on the internet and bring in additional customers, Voila partnered with Orestes, Kerala's largest digital marketer. Orestes' expertise in web design, web development, and online engagement methods enabled them to build Voila a professional, user-friendly, and sales-oriented digital presence that meets and exceeds Viola's expectations for branding and provides ongoing opportunities to increase sales.

Perfectly shaped and defined eyebrows after professional brow grooming treatment

Hair coloring process with foil highlights applied by a professional hairstylist in a salon

Professional arm waxing treatment using warm wax in a clean beauty salon environment

Our Approach

Relaxing foot spa and pedicure treatment at a professional beauty and wellness salon

01

Website Strategy & UX Planning

Orestes checked the user behaviour and brand needs in a thorough manner. The visual representation of the site, ease of navigation, and responsiveness to mobile devices were to be implemented so that the visitors would be able to get access to the services and become a part of the brand without any difficulty.

02

Custom Website Design and Development

Thoughtful graphics and quick loading website had been created to be in line with the high end brand of Voila. Responsive design, clear CTAs, and clean UI assisted in the development of professional first impression and enhanced user experience in all the devices.

03

Performance and Speed Optimisation

The site was made as swift, secure and easy to go through. Optimisation of images, good structure of the code, as well as the mobile responsiveness enabled faster load times and lower bounce rates.

04

SEO-Ready Website Structure

Orestes used search engine friendly URLs, meta and hierarchies to facilitate organic search. The site was developed based on search engine best practices, which will enable Voila to improve its local coverage.

05

Social Media Integration

The social media was incorporated in the site strategically. Orestes managed the social media of Voila where the brand had to be consistent with its brand, interesting images and information that brought traffic back to the site.

06

Conversion-Focused View-Improvements.

Enquiry forms, call buttons, and highlights of the service were made clear to lead the users into action. This assisted in turning site visitors into real leads and salon appointments.

Close-up of a professional manicure with glossy red and nude gel nail polish in a modern nail salon

Results

Improved Digital Presence

Voila acquired a contemporary and professional site that demonstrated the quality of its brand and enhanced customer confidence.

Higher Engagement Rates

The design improvement and use of social media resulted in further interaction of the user and session time.

Increased Customer Inquiries

Easy navigation and clear CTAs assisted in enhancing enquiries and appointment requests.

Stronger Brand Visibility

SEO Ready-structure and regular social content enhanced local brand recognition and recollection.

Conclusion

Orestes used development and social media management, strategic design, and development of websites to enable Voila Beauty Lounge rise above the challenges of visibility and engagement. Orestes being the geographic best digital marketing company in Kerala provides result-oriented digital solutions that are able to assist brands to develop confidence, appeal to customers, and sustain online growth.