Brand

Little Peanut

Challenges

Little Peanut faced challenges related to poor online visibility. With the offering of quality and economical properties, brand engagement took the lowest hit on Instagram.

Goal

Reinforce its presence in Instagram and other social media platforms, increase brand awareness, and make the brand discord a place for unity and awareness engagement with its audience.

Background



Little Peanut is a company that advocates high-end and affordable clothes for babies and children. It wanted to reach out to parents and caregivers by virtue of their value proposition that it provides while bonding them on trust and community. To do this, it sought out unique social media campaigns or action plans directed by a strong digital marketing company in Kochi, Kerala implying a continuity between brand directives and sharing the location of the brand to larger crowds.

Our Approach



01

For Instagram our Story around the Visual

We started to run focused social media initiatives with clearly visible results in word of mouth formation over the brand, with emphasis on the Instagram platform. These campaigns involve interactive posts, such as polls, reels, and contests, along with promotional offers to encourage audiences to join and introduce some lead scoring. As per claim of the Digital advertising Agency Kochi, Kerala each campaign was optimized for maximum impact with a big and wide reach.

02

Campaigns for the New Age: Instagram

We started to run focused social media initiatives with clearly visible results in word of mouth formation over the brand, with emphasis on the Instagram platform. These campaigns involve interactive posts, such as polls, reels, and contests, along with promotional offers to encourage audiences to join and introduce some lead scoring. As per claim of the digital advertising agency Kochi, Kerala each campaign was optimized for maximum impact with a big and wide reach.

03

Community Building over Instagram

In Little Peanut, we made parenting tips, Instagram Lives, and user-generated content (UGC) engagement content to feel more among the parents, thus building up a whole community for sharing their experiences. By fostering relationships, it can also be explained and synchronized with the bylines complete digital marketing services in Kochi, Kerala.

04

Content that Engages the Audience on Instagram

It has been well thought that all the contents were captivating enough to get noticed. Features like customer photos that are very sweet, styling tips, and even product care tips are sure to encourage growth in social media following among fans. Also, Instagram stories, highlights, and reels should never be overlooked, thereby making the user engagement on the platform steady. This just underpins why it is found to be the ultimate of the best digital marketing company in Kochi, Kerala.

Results



Increase in Brand Awareness

Improving the online visibility of Little Peanut by targeted campaigns on Instagram and other social media channels with increased prominence within the children clothing segment by creating a stronger push in Instagram.

The Instagram-Focused Campaigns in Social Media

Addressing audience target requirements with a focused campaign on social media alongside generating the buzz around very contextually optimized bespoke campaigns for Instagram.

Community Building in Instagram

Little Peanut has allowed their Instagram profile to evolve into the parents' single stop for interaction and experience sharing by creating that community feeling among its followers via incredibly engaging content on parenting and Instagram Lives as well as UGC.

Content for Instagram Catering to Boosting Engagement

Strategically designed content encouraging more participation in different ways includes some of the regular baby photos, styling tips, and product care guides through posting adorable customer photos.

Conclusion



By using the best digital marketing company in Kochi, Kerala Little Peanut successfully turned its challenge into online presence growth and engagement on Instagram. The digital marketing services provider Orestes also helped establish its first steps for strong success in baby clothing business market taking its previous unmapped areas, through such inbuilt collaborative best practices, but now provides an exceptional model for the emerging force to the more efficient digital marketing strategies in Kerala and social media in the state-specific context, especially through its Instagram profile.

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