Palat Case Study By Digital Marketing Company in Kerala

Revitalizing Palat’s Legacy with Digital Innovation

How Orestes Boosted Palat’s Engagement, Visibility, and Sales Through Modern Digital Marketing Strategies.

Brand

Palat

Challenges

Although a nostalgic and trustworthy brand for south Indians for years, Palat found it difficult to sustain a constant and interesting social media presence. It lacked innovative marketing strategies to connect with younger crowds and extend its customer base despite its long list of Kerala-style food products such as pickles, jams, masala powders, and squashes.

Goal

Palat can position as the number one brand for Kerala-style food products by fully exploiting Instagram and improving engagement and more brand recognition using innovative digital marketing strategies Orestes may have to offer.

Background

The digital marketing firm in Kerala, Orestes, collaborated with Palat to breathe life into its digital footprint. For over five decades, Palat stands out for authentic Kerala-style food products, and a celebration of tradition and quality is something that is done delightfully. Having the finest digital marketing company in Kochi, Kerala, Orestes wanted to bridge this gap between Palat's rich heritage and the modern digital landscape.

Our Approach

01

Revamping the Instagram Footprint

It redesigned Palat's Instagram account using online marketing solutions and the expertise that Orestes possessed. With bright and culturally relevant visuals coupled with interesting captions, it let the range of products from pickles to jams speak for themselves. Updated stories, polls, and highlights made for a more vibrant and interactive experience in using the user account, signifying Orestes' approach toward total digital marketing services in Kerala.

02

Video Reels Development

Orestes created Instagram video reels that feature traditional Kerala recipes, behind-the-scenes product preparation, and creative ways to use Palat's offerings. These reels not only captured the audience but also spoke volumes about Orestes as a digital advertising agency in Kochi, Kerala.

03

Collaborative Influencer Campaigns

Orestes partnered with local food influencers and bloggers to reach more people for Palat. This also demonstrated the utility of masala powders and squashes in real recipes, further deepening the engagement of Palat with its consumers.

04

Interactive Campaigns and Contests

As an example of community involvement, Orestes created a contest on Instagram that encouraged people to share recipes made with the use of Palat products. This not only created user-generated content but also a loyal customer base, with Orestes developing meaningful relationships with customers using online marketing solutions in Kerala.

05

Targeted Digital Advertising

Orestes created region-specific campaigns locally and internationally to the southern Indian consumer. These campaigns centered on the primary products of Palat such as pickles and breakfast powders, in an attempt to drive traffic and sales. All this served to further entrench Orestes as the best digital marketing agency in Kochi, Kerala.

Results

Brand Awareness

Orestes worked for Palat, and within six months, the Instagram following increased by 70%. It became a household name in Kerala-style food products.

Increased Customer Engagement

Engaging posts and interactive video reels helped Orestes increase the interactions of Palat on Instagram by 65%, which reflects a more dynamic and relatable brand image.

Boost in Online Sales

Targeted campaigns led to a 55% increase in online sales, and the best-sellers were pickles and masala powders. Orestes was thus a master in executing impactful digital ad solutions.

Better Market Position

By infusing tradition with innovation through digitalization, Orestes placed Palat at the forefront as a leading brand for Kerala-style food products in the South Indian market.

Conclusion

Through innovative digital marketing services in Kerala, Orestes helped change the online posture of Palat. So, it is evident that through enhanced visibility, engagement, and sales, Orestes demonstrated an ability to deliver holistic digital solutions that create real-world results.

Revitalizing Palat’s Legacy with Digital Innovation

Brand

Challenges

Goal

Background

Our Approach

01

02

03

04

05

Results

Conclusion

Related projects

India

AUSTRALIA

London

Ireland

Quick Links

Connect with Us