Formenty's Digital Story By Digital Marketing Company Kerala

Revolutionizing Operations and Customer Engagement in the Electronics Industry

Strengthening customer engagement and digital presence with strategic online initiatives

Brand

Formenty

Challenges

Formenty India faced many important challenges on its path to digital transformation. The brand was not as visible online and did not gain much attention from search engines or digital platforms.

Goal

The main aim of Formenty India was to increase its online presence and visibility. This included achieving higher search engine rankings and establishing a robust presence on Google My Business.

Background

Formenty is a luxury brand established in 1965 in Trieste, Italy, as an offshoot of Zanussi. Having started with producing black-and-white televisions, later it has evolved to manufacturing CRT TVs and now has expanded its portfolio to premium air conditioners, LED TVs, and washing within more than five decades of its experience. Formenty India is a luxury product company that aims to bring affordability through the technological advancement along with energy-efficient devices. This Indian subsidiary has been a child of globalization and had lacked strong digital presence which had to strike chord with contemporary Indians and stand alone in the competition.

Our Approach

01

Website Revamp and Optimization

Designed a clean, user-friendly website optimized for both desktop and mobile users. Utilized caching, image compression, and code minification to enhance loading times. Created a logical structure for effortless product discovery and purchase. Strategically placed CTAs to guide users through the buyer's journey seamlessly.

02

Local and Global SEO Strategy

Optimized for keywords like "Luxury air conditioners India," "Energy-efficient washing machines," and "Premium LED TVs in India." Enhanced meta titles, descriptions, and header tags for SEO-rich and engaging content. Optimized the GMB profile with accurate information, visuals, and regular updates to capture local audiences. Got high authority backlinks through tech and lifestyle blogs.

03

Social Media Activations

Released great visuals and reels and made engaging posts pointing out the main features of a product. Enabled the customers to post their review and experience through Formenty. Collaborated with Tech as well as Interior influencers to communicate the message amongst the target. Running Paid Activation on Facebook, Instagram, YouTube. KPI defined for both channels.

04

Digital Marketing Optimisation

It was based on performing keywords with proper landing pages. To track and optimize campaigns, it uses software such as Google Analytics and SEMrush.

05

Content Marketing

Launched seasonal content around Diwali and other Indian festivals, with special offers and promotions. There are explainer videos explaining the features and benefits of products.

06

Online Reputation Management

Proactively addressed customer concerns to build trust and credibility. Encouraged reviews on GMB, Amazon, and Flipkart.

Results

Digital Marketing Strategy

The complete digital marketing strategy was successful in yielding impressive results for Formenty India.

Website Performance

The performance of the website also saw a huge turnaround as loading times decreased by 40% and the bounce rate by 35%.

Social Media

Social media was highly active, with Instagram followers increasing by 50% in just four months, and engagement rates doubling across all channels. Paid campaigns generated over a million impressions, effectively positioning Formenty as a premium yet approachable brand in India.

Sales Increased

On the financial front, sales increased by 60% year-over-year, while pay-per-click campaigns delivered a return on ad spend (ROAS) of 5:1. These results have proved that partnering with a leading digital marketing company in Kochi, Kerala.

Conclusion

Formenty India successfully bridged the gap between its global heritage and the aspirations of Indian consumers by executing a targeted and well-executed digital marketing strategy. With the expertise of Orestes, Formenty transformed its digital presence; improved customer engagement; and brought about significant revenue growth. This case study presents the comprehensive approach to digital marketing that is needed to fulfill the brand's specific needs.

Revolutionizing Operations and Customer Engagement in the Electronics Industry

Brand

Challenges

Goal

Background

Our Approach

01

02

03

04

05

06

Results

Conclusion

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