BigBasket App | Mobile App Development Company in India

Powering India's Largest Online Grocery Store

Building a smarter, safer way for millions of BigBasket customers to shop groceries on the go.

Brand

BigBasket

Challenges

Designing an application that had a lot of features and could run on both the iOS and Android platforms posed certain difficulties to our team. Among other things, we were particularly concerned about making sure that the application runs efficiently and smoothly regardless of the device that it is being used on, that the application offers proper protection of data, and that the application itself is scalable.

Goal

The objective was to provide a mobile app to the Bigbasket customers that would make their day-to-day grocery purchases fast, convenient, and hassle-free. The idea was to provide an experience that would save their time, make the transaction process safe, and be equally user-friendly for low-end mobiles and high-end smartphones.

Background

BigBasket is the leading e-grocery portal in India, based out of Bangalore, and reaching out to its customers in many cities like Mumbai, Delhi, and Chennai. Offering more than 20,000 products covering all aspects, right from fresh fruits and vegetables to meats, fish, and even their own branded food products, BigBasket has established itself as the one-stop destination for all online grocery needs. BigBasket is not just an online retailer but offers much more in the form of customized shopping lists, recipes available on bbCookbook, lifestyle advice available on bbLifestyle, and even multilingual options to cater to its wide customer base. As the demand for mobile applications for the growing BigBasket customer base became imperative, BigBasket approached Orestes.

BigBasket grocery delivery app showing mobile shopping screens, a grocery cart filled with fresh products, and a delivery van completing an order.

BigBasket grocery shopping mobile app displayed on a smartphone with fresh fruits, vegetables, dairy products, and household essentials

BigBasket grocery shopping mobile app displayed on a smartphone with fresh fruits, vegetables, household essentials, and a grocery delivery bag

Our Approach

BigBasket grocery shopping app displayed on a smartphone while a user browses fresh groceries and product categories

01

Testing and Optimization

After the launch of the app, it underwent several rounds of testing to identify problems and improve the performance of the app.

02

User-Oriented Approach to Research and Design

The initial step undertaken by the team was user research to capture the actual customer experience of creating shopping lists, replenishing items, and completing orders in the app that was intuitive right from the start.

03

Multi-Language Approach

The app was developed with a focus on providing access for customers who speak different languages and come from various regions.

04

Agile Methodology

The process of development was built around the tenets of agile methodology, with the team working in sprints using customer feedback.

05

Scalability Architecture of the Backend

The backend of our app was created anew because we needed something that could handle many transactions and traffic but not lose its performance.

06

End-to-End Protection for Personal Data

The customers’ personal data and payments were all encrypted and secure through advanced security mechanisms.

BigBasket grocery delivery app showing the home screen, shopping cart, checkout details, and order tracking across three smartphones

Results

Higher Number of Reinstalls

Enhanced security features and improved performance increased customer trust and led to a 45% improvement in the number of reinstalls.

Availability During Busy Hours

The robust infrastructure provided 95.% availability during busy hours to ensure that the app remained smooth and stable.

Increased Conversion Rate

Improved navigation and checkout processes facilitated an increase of 25% in conversion rates that contributed significantly to improved performance.

Higher Customer Engagement

The revamped and easy-to-navigate user interface was instrumental in generating a 35% jump in customer engagement, as evidenced by increased duration of use and visits from customers on a daily basis.

Conclusion

BigBasket received a feature-packed app from Orestes that has changed the way millions of users shop online for groceries. It is thanks to the right combination of user-centered design, scalability, and security in the process that the development of this app has resulted in noticeable improvements in engagement, conversion rates, and the level of trust of customers. The story provides yet another example of what one may expect from a reputable mobile app development company in Kerala.