Elite Foods Success | Digital Marketing Services in Kerala

Elite Foods' Digital Growth with Expert Social Media Marketing

Orestes Technologies transformed Elite Foods’ online presence with data-driven social media marketing services in Kerala, increasing engagement and sales.

Brand

Elite Foods

Challenges

Elite Foods is one of the leading food brands in Kerala. It was facing challenges to enhance its online presence and connecting with the targeted audience, though it has a quality product, its social media strategy lacked direction; thus, its brand was not seen much, and fewer customer interactions were experienced.

Goals

The primary goal was to enhance the online visibility of Elite Foods, improve brand engagement, and drive traffic to their website through optimized social media marketing strategies.

Background

Elite Foods catered a variety of the finest food items to Kerala customers. Nevertheless, even after such a stellar reputation, social media marketing has not been at its peak in the case of Elite Foods. They needed someone who could partner with them, assist in focusing social media marketing, create rich content, and enhance customer interactions.

Our approach

01

Thorough social media audit

We start with a comprehensive audit of the current social media profiles in place for Elite Foods and analyze their performance, engagement, and audience demographics for gaps and opportunities to enhance the presence.

02

Target Audience Analysis

Based on the in-depth market research conducted, we determined Elite Foods' ideal customer segments on different social media platforms and crafted content strategies specifically for these customers.

03

Development of Platform-Specific Strategy

We developed specific tactics for each site (Facebook, Instagram, and Twitter), looking at content types, such as reels, stories, posts, and ads to increase engagement and reach. Such a strategy fits perfectly with the SMM program, so Elite Foods' message is heard on all channels.

04

Content Creation & Curation

Orestes Technologies, the best digital marketing company in Kochi, developed high-quality, interesting content that called out to the branding and personality of the brand with highlighters on products, behind-the-scenes stuff, recipes, and, of course, user-generated content.

05

Paid Advertising Campaigns

We therefore used digital advertising to run paid social media campaigns on Facebook and Instagram to bring as much immediate traffic to the Elite Foods website while boosting each product's awareness.

06

Continuous Monitoring & Optimization

As a full-service digital marketing agency in Kerala, we continuously track campaign performance and modify strategies based on analytics, which continuously optimize our approach with consistent growth in engagement and sales.

Results

Increased Engagement Rates

Elite Foods experienced a 40% increase in engagement rates across all social media platforms within the first three months of the campaign.

Growth in Social Media Followers

Sustained follower count growth across all social media handles at 30%, hence more extensive organic reach and higher visibility for the brand.

Increased website traffic

Our social media campaign hits recorded a 50% increase in website visits for Elite Foods, which led to better conversion rates.

Increase in sales

With increased engagement and targeted advertising, sales for Elite Foods via online platforms increased by 25%.

Conclusion

A tailored, data-driven approach by Orestes Technologies Pvt Ltd helped Elite Foods to increase sales along with engaging a larger audience across social media. That leaves behind a case study about how effective expert social media marketing services can be in Kerala, and what a perfect strategy can do to transform a brand's online presence and revenue growth. Orestes Technologies stands as the top for complete digital marketing services in Kerala, looking out for businesses looking for a digital marketing company in Kochi and the best social media marketing company in Kochi.