Brand

Nandilath G-Mart

Challenges

Nandilath G-Mart, a trusted name in Kerala for home appliances, faced outdated e-commerce platforms. The site was bereft of modern functionalities, was of poor usability, and failed to project the brand's image as a space leader in the home appliance industry.

Goals

The decision to completely overhaul an e-commerce platform of Nandilath G-Mart that will maximize user experience, mobile usability, and sales was taken. Orestes-the front-running e-commerce website development company in Kochi, Kerala envisioned embarking on a project that would give rise to a modern, scalable, and user-friendly platform. .

Background



With a distinguished existence of 38 years based in Thrissur, the cultural capital of Kerala, the Gopu Nandilath Group has built a special place in the hearts of customers with trustworthy service. Nandilath G-Mart, with showrooms across Kerala, offers a wide range of modern home appliances winning by international manufacturers as well as from Indian manufacturers at competitive prices.Yet before, their e-commerce portal could not satisfy the digital customers and required revision.

Our Approach



01

Redesigning the Website and the Frontend

Orestes, a top e-commerce development company in Kochi, designed a modern yet attractive and user-friendly interface for Nandilath G-Mart. The new design speaks high of the brand's position in the home appliance industry, comforting customer visions with an easy navigation process.

02

Performance Optimization for Speed

User experience badges perform better now with website performance optimization by Orestes, accomplished with the reduction of image sizes, code compression, and caching usage. This means speedy loading time offers a smooth and pleasant shopping experience.

03

Advanced Product Search and Filtering System

Advanced search and filtering facilities were thus set up by Orestes to help customers look for products against category, brand, and specified features. The entire process was thus made all the more faster and convenient.

04

Mobile Optimization

Given the trend of increasing engagement on mobile shopping, Orestes made sure that the website was mobile-responsive. Such a mobile-friendly design helped capture the wider audience and highly increased conversion on mobile.

05

Scalability: Selection of the Shopify Platform

A trusted provider for e-commerce website development services in Kochi, Orestes opted for Shopify concerning scalability, security, and ease of use. This platform was the perfect fit for the extensive product catalog of Nandilath G-Mart and its future growth.

06

Checkout Process Re-Invention

The checkout process was made simple and fast by Orestes, with added engagement features like customer reviews and personalized product recommendations aimed at encouraging repeated purchases.

07

Checkout Process Re-Invention

The checkout process was made simple and fast by Orestes, with added engagement features like customer reviews and personalized product recommendations aimed at encouraging repeated purchases.

Results



Enhanced User Engagement and Interaction

The redesigned website witnessed an upsurge in user engagement, with customers spending more time to explore the product catalog, resulting in higher interaction rates and greater brand loyalty.

Higher conversion rates and higher sales

Improved checkout process and navigation provided Nandilath G-Mart with improved conversion rates. A smoother purchase experience meant that there were more completed transactions, hence more online sales.

Faster Website Performance and Bounce Rate Reduction

Better speed of the website and performance resulted in a lower bounce rate and more retention of customers. The faster the page loads, the better the shopping experience, thus keeping the customers engaged.

Enhanced Mobile Experience, Increasing Mobile Sales

With a design focused on mobile optimization, the site naturally brought much mobile traffic and sales. Orestes expertise in ecommerce companies in Kochi, Nandilath G-Mart cashed in on the booming mobile shopping era.

Conclusion



Orestes successfully accomplished the transformation of the e-commerce platform for Nandilath G-Mart, tackling principal challenges and handing over a modern, high-performing website. Orestes helped Nandilath G-Mart achieve its goal of increasing online sales and establishing itself in the digital world by providing a stress-free experience for customers, mobile compatibility, and advanced features. As one of the leading ecommerce development company in Kochi, Orestes continues to support businesses with innovative solutions to ensure their winners remain in the e-commerce race. Partnering with Orestes, the best in e-commerce website development in Kochi, you elevate your business higher.

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