Digital Marketing Services in India

Revamping Nail It With A Digital Makeover To Enhance Experience & Visibility

Increasing online reach and boosting social media followers to enhance engagement and visibility.

Brand

Nail It

Challenges

Irrespective of offering some heavenly nail art, unbelievable hair treatments, and professional nail services, the brand struggled with very poor online visibility and customer engagements through low SEO and something really inconsistent in its social media activities.

Goal

To position it as the number one nail salon in Kerala by maximizing visibility on the web while driving up customer engagement and increasing client appointments through digital marketing initiatives.

Background

Nail It, a high-end nail salon in Kerala, was once known for its exceptional nail art, top-tier hair treatments, and professional nail services. Despite offering high-quality services, the salon faced challenges in digital visibility, online engagement, and customer acquisition. The lack of a robust online presence and inconsistent social media efforts left Nail It struggling to stand out in a competitive market dominated by local salons with more developed digital footprints. Additionally, the salon's unique offerings, such as personalized nail art and eco-friendly products, remained largely unknown to potential customers — a gap addressed by the best digital marketing company in Kerala and powered by digital marketing services in India.

Our Approach

01

Rewarding Brand Visibility

We developed a clear and strong SEO campaign targeting keywords to bring up Nail It's search ranks. This included the Google My Business forms and site content optimizations as well.

02

Reimaging Social Media

Nail It has really spruced up its social media platforms with vibrant and team-generated posts for insertion in campaign formats. Campaigns are structured to portray services as "The best nail art salon in Kochi" while also benefiting from captions and hashtags.

03

Content Marketing Excellence

Our blog and educational posts on nail care, eco-friendly and creative nail designs, and the advantages of their hair treatments were penned by our team. This highlighted the expertise of Nail It and emotionally connected it to its audience.

04

Targeted Online Advertising

We have designed targeted ad campaigns for the Kerala based audience and make sure that Nail It reached potential clients effectively.

05

Influencer Marketing Partnerships

Collaborations with local influencers helped amplify the brand’s reach, establishing trust and creating buzz regarding the salon’s unique services such as the natural beauty salon.

Results

Improved Brand Awareness

Increased digital presence translated to a 60% increase in online visibility, leading to Nail It being acknowledged as one of the best nail salons in the state.

Increase in Appointment

Thus, through optimized marketing, client bookings rose by 45% in six months.

Improved Customer Engagement

Engaging content coupled with active social media interactions raised follower engagement by 70%.

Stronger Competitive Edge

Nail It has set itself apart from the competition as the number one choice for nail services, hair treatments, and natural beauty services, proving better than other competitors in the Kerala market.

Conclusion

By using best digital marketing company in Kochi, Kerala strategically, Orestes transformed the whole digital face of Nail It. It has helped the brand stand out as the best nail salon in Kochi, Kerala, by enhancing visibility, engagement and bookings through expert digital marketing services in India.