Organic SEO Growth for Secret Hues by Orestes

Secret Hues’ SEO Glow-Up with Orestes

From local favorite to digital star—how a herbal skincare brand rose to the top in Kochi & Kerala with smart SEO.

Brand

Secret Hues

Challenges

Secret Hues had good products and even better customers, but they lacked SEO visibility for important search terms in skincare. Traffic was almost all branded, thus inhibiting being able to snag new customers-even more so in the most competitive territories of Kochi and Kerala.

Goal

Secret Hues intended to pull in traffic incoming through keys-the organic traffic and keyword rankings related to skincare, especially localized searches for Kochi and Kerala. So the brand would be visible as the leading name in herbal skincare online, attracting qualified leads through search.

Background

Secret Hues serves as a high-end brand in herbal skincare, into which beauty finds its true meaning within 100% nature-based formulations: skin brightening applications as well as pigmentation treatments. With the fresh cohorts of customers supplementing a previous loyal bunch, they concluded that it was time to match an undeniable offline belonging with a strong digital presence. And this is where Orestes came in to assist in enhancing visibility within a competitive market of skincare through expert SEO

Our Approach

01

Keyword-Centric Strategy

We came up with a strict keyword strategy that is to focus on the most high-intent localized terms like Best Ayurvedic skin care brands, Skin brightening cream, and Top Ayurvedic beauty brands in India so that we can channel relevant organic traffic and enhance visibility for local.

02

On-Page Optimization

We perfected the editing of headings and metatags, as well as product description rewrites on its target keywords but organically sounded like the voice of the brand.

03

Local SEO Optimization

Optimizing their GMB profile, adding local schema markings, and creating citations on relevant directories to take control of local search.

04

High-Quality Content Creation

The team wrote skin care routines, herbal remedies, and product usage guidelines as blogs, helping educate people and target long-tail keywords while increasing topical authority.

05

Technical SEO Improvements

We realized that core web vitals were repaired and improved the site speed and mobile responsiveness with an internal linking structure to have a better crawling rate as well as experience.

06

Strategic Backlink Building

By employing outreach and association strategies, we gained high authority backlinks through beauty blogs, health publications, and niche forums to increase domain authority.

Results

Keyword Ranking Surge

Secret Hues is now on the first page for the Remove dark spots on face, Glow serum for oily skin, and other top-ranking keywords.

Increase in Organic Traffic

There was an upshoot of organic traffic to this site within a span of three months, primarily from the areas of india

More Local Leads

The advanced GMB optimization and local content helped drive more phone calls, request direction retrievals, and visits to their website

Boost Domain Authority

Regular technical assistance and backlinking efforts increased their domain authority

Conclusion

Secret Hues has made a successful overhaul of its digital presence with the expert guidance of Orestes, the best SEO company in Kochi. An all-around SEO strategy conducted according to the brand's goals gave us leverage to work with local SEO, write high-quality content, and launch technical improvements to ramp up their online visibility. This approach has helped Secret Hues not only to rank for competitive keywords in Kochi and Kerala but also to drive organic traffic and create trust for themselves in the market as a reliable herbal skincare brand.This association with Orestes gave Secret Hues the power to connect with a larger audience, attract qualified leads, and gain credibility in an overcrowded market. If you're in skincare, wellness, or any niche, Orestes is the leading SEO agency in Kerala that can help your brand do the scaling effectively, sustainably, and with real outcomes in sight.