Industry

Education

Challenges

High Competition: The industry is saturated with numerous educational institutions and coaching centers, making it challenging to stand out and attract customers.

Goals

The goal of digital marketing in the educational industry is to increase revenue by attracting more students and encouraging direct enrollments.

Background



Number one education admission company was lacking decent web visibility and poor engagement due to their low-quality website and ineffective marketing. They hired the services of Orestes Technologies, one of The best digital marketing agency in india, for their digital make-over. Our experts crafted and optimized the web design of the website, content marketing, and online ads for better lead generation, search rankings, and user experience. SEO content-driven, social media marketing, and PPC ads were given top priority to increase their visibility on the internet.

Graduates celebrating by tossing caps into the air, symbolizing success and achievement supported by the innovative strategies of the best digital marketing company in Kerala.
A professional team engaged in a presentation and discussion in a modern workspace, showcasing strategic planning and creativity by the best digital marketing company in Kerala.
Professionals climbing a staircase made of books symbolizing growth, education, and success — concept by the best digital marketing company in Kerala for business development and branding.

Our Approach



Graduates in caps and gowns at a convocation ceremony representing achievement, learning, and success — creative concept by the best digital marketing company in Kerala for educational branding.

01

Research and Analysis

We initiate the process by thoroughly comprehending the client's business, target audience, and competitors in order to craft a tailored strategy.

02

Design and Development

Our team creates visually captivating and easy-to-navigate websites that resonate with the client's brand essence. Moreover, we employ strategic digital marketing tactics such as tailored social media campaigns, SEO enhancement, and compelling content marketing to entice and convert potential students.

03

Content Creation

We create compelling content that highlights the client's offerings and connects with their target audience.

04

Integration and Testing

Our team designs user-friendly, visually appealing websites that align with the client's brand identity. We integrate booking systems and thoroughly test for smooth functionality. Additionally, we implement targeted social media campaigns, SEO, email marketing, and content marketing to enhance the admissions process and attract prospective students.

05

Launch and Optimization

After launching the educational website, we continuously optimize it using user feedback and analytics to enhance performance and drive conversions. This ongoing refinement ensures the site meets the needs of prospective students and improves the overall user experience.

06

Performance Monitoring & Improvement

We track key metrics using analytics tools to measure the effectiveness of our strategies. Regular reporting and data-driven optimizations ensure continuous growth, improved engagement, and higher conversion rates.

Stack of books with a graduation cap and small globe symbolizing global education and knowledge — creative concept by the best digital marketing company in Kerala for academic brand promotion.

Results



Increased Online Visibility

By implementing SEO strategies and user-friendly design, the website saw a significant increase in organic traffic and search engine rankings.

Improved User Experience

The redesigned website led to a 30% increase in user engagement and a 20% decrease in bounce rate, indicating improved user satisfaction and retention.

Boosting Enrollment Success

The revamped website resulted in a 30% increase in user engagement and a 20% decrease in bounce rate, demonstrating enhanced user satisfaction and retention.

Positive Brand Image

The website redesign and content strategy helped improve the brand's image, leading to a 15% increase in customer loyalty and positive reviews.

Conclusion



By using the digital marketing services in india, Orestes Technologies positioned the institution into higher visibility, interaction, and admissions. Through our expertise as a best digital marketing company in kerala, we created an integrated digital campaign that increased their online presence, positioning them as the best choice for students to enroll. Our tailor-made SEO, PPC, and content marketing strategy facilitated long-term digital growth and long-term success.

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