Boosting Wise International Education with Orestes

Boosting Wise International Education’s overseas student enquiries with Orestes’ end-to-end social media marketing

Through a precisely targeted social media system and conversion-focused digital tactics by Orestes, Wise International Education was able to increase deep brand trust and qualified study-abroad inquiries.

Study Abroad

Wise International Education

Challenges

Wise International Education was in a situation where, despite the high market competition for overseas education, it couldn't grab the attention of the target audience. The company seemed to be carrying out social media activities, yet these actions barely contributed to the building of their trustworthiness and getting positive results for the students. The performance of both organic reach and engagement was very erratic, and the content lacked obvious conversion paths. Furthermore, the number of social media inquiries is minimal, and the quality of those who are high is still quite doubtful. These contradictions made it impossible for Wise to not only increase student acquisition but also show that they can be trusted by potential applicants and parents.

Goals

Wise appointed Orestes to carry out the transformation of their social media platforms into a reliable lead channel. The main targets were to achieve the following: raise the number of qualified study-abroad inquiries from social media; enhance brand online credibility and trust; increase the audience's meaningful participation; and set up a trackable conversion flow from post to conversation to application consultation.

Background

Wise International Education is a study-abroad education advisory that takes care of university selection, visa processes, and study prep for Indian students who want to study abroad. A company like Wise, which is very much reliant on factors such as reputation, results, and quick communication for students' decisions, was in need of a digital front that would showcase admission expertise, university-partner trust, and student success stories. As a result, they came to a decision to collaborate with Orestes. Orestes, the best digital marketing agency in Kochi and a leading digital marketing company in Kerala, was an ideal partner to both strategize and execute a goal-driven social media program that could create inquiries and increase trust.

Three young adults sitting on outdoor steps, talking and using a laptop and smartphone.

Three young men sitting at a table studying together while looking at a tablet.

Group of students sitting together at a table with laptops, engaged in collaborative learning.

Our Approach

A United States passport and a vintage camera resting on a colorful world map, suggesting travel or trip planning.

01

Strategic Audit & Roadmap—Web Analytics & Social Audit

Not satisfied with just surface-level data, Orestes went further into Wise's social media accounts, website performance, and audience behavior.looked for content gaps and follower demographics, engagement peak times, and conversion routes (contact forms, WhatsApp, and inquiry forms) that were already in use. The audit created a 3-month roadmap that prioritized the most important tasks, such as profile optimization, content pillars, and lead-capturing clear CTA routes.

02

Content Strategy & Creative Production—Content Marketing

To communicate through the content, we came up with a content pillar framework, where the parents and students were considered the main audience, and the content included student success stories, university spotlights, visa guidance with the help of explainers, scholarship tips, and the Q&A/live sessions. Every content pillar was connected with a conversion goal. Orestes threw to the platform the ready-to-use creative works—reels, carousels, testimonial videos, and long-form informational posts—that matched Wise's brand voice.

03

Audience Targeting & Community Building—Social Media Management

By effectively using the content calendar and community playbook, Orestes was leading the daily activities of posting, comment moderation, and proactive outreach to the student communities that were of the most interest. Engagement loops were created (AMA posts, live webinars, direct-messaging workflows) to warm up the addressed followers for conversations.

04

Performance Campaigns & Paid Amplification

The performance campaigns were structured in a way that lead capture could be done very easily (form fill, landing page visits, WhatsApp clicks) with an ongoing A/B testing of creatives and audiences. Orestes kicked off targeted paid campaigns on Meta and Instagram to create a buzz in the reach and capture the intent of the audience. Effort was concentrated on high-intent cohorts (final-year undergraduates, parents, and specific cities).

05

Lead Capture & Marketing Automation—Marketing Automation & Web Analytics

We introduced landing pages that were simple and elegant and WhatsApp-first inquiry flows whose main objective was to make the process quick and easy. Automation and tracking were the means of enabling immediate responses to queries and routing the leads to a nurture sequence. The web analytics were arranged in such a manner as to be able to track the origin of leads from particular posts/campaigns and, consequently, lead to a correct ROI calculation.

06

Reporting, Optimization & Capacity Building—Continuous Optimization

Orestes was delivering the weekly performance reports together with the monthly deep dives that looked into the data and were therefore used as a refining tool for content mix, posting cadence, and paid budgets. In addition, Wise's internal team of counselors was trained by Orestes on the handling of social leads and the best practices in response, thus resulting in an increase in the conversion from the stage of inquiry to consultation.

Happy student with a backpack and notebook standing near a historic architectural landmark, looking off into the distance with a smile

Results

Stronger Social Reach & Engagement

The regularity of content, together with the goal-directed amplification, brought about a major upsurge in the reach and in the meaningful engagement on both platforms, Instagram and Facebook, which in turn made the platforms the main channels for active discovery.

Increase in Qualified Enquiries

Social channels were turned into a source of student inquiries of a higher standard and more consistent in number that were then routed directly to counselors via optimized WhatsApp and landing page flows.

Improved Conversion Flow

The social media inquiries have led to consultation scheduling at a better rate due to the reduction of friction in lead capture (streamlined landing pages + automation).

Better Cost Efficiency & Measurable Attribution

Wise was enabled by paid campaigns and tracking to direct the budget towards the best-performing audiences and creatives, thus resulting in a lowering of the cost-per-enquiry and campaign ROI getting better.

Conclusion

Turning to Orestes Technologies for a well-organized social media marketing program that involved creative content, audience targeting, paid amplification, and marketing automation has been of tremendous help to Wise International Education in their efforts to transform their irregular social presence into a dependable admissions funnel. Not only did the engagement-driven content and simplified inquiry flows help in increasing the visibility of the brand, but they also helped in building the trustworthiness that is so indispensable for students and parents when it comes to entrusting Wise with their study-abroad plans. Organizations that want to partner with a strategic player to get more student inquiries and gain brand trust should take into consideration the digital marketing agency Kochi Orestes Technologies, one of the best digital marketing company in Kerala, which can design measurable, outcome-focused social systems.