Brand

EMCO Corporation

Challenges

EMCO’s website did not accomplish its purpose of propelling e-commerce sales for the company, but rather posed and plethora of challenges and difficulties. As the website failed to encourage sales or gain customer’s loyalty and engagement.

Goal

The primary purpose of this initiative was to provide a modern high performing E-commerce website to EMCO Corporation for enhancing its online sales performance and improving the overall experience for the customer.

Background



As a leading distributor selling HVAC, plumbing and industrial equipment in Canada, EMCO Corporation possesses significant experience in this industry. But, EMCO’s previous website didn’t comply with the current e – commerce expectations which pose hurdles during the process of selling online. The design and functionalities of the platform were outdated and were not in alignment with EMCO’s extensive product catalog and the need of the developing market in EMCO’s online sales. Therefore, the need of redesign was deemed necessary by a trusted e commerce website development company in India with expertise in Magento eCommerce website development in Kochi.

Our Approach



01

Revamping the Website and Boosting User Interface

We made a great design for the website- creating that wonderful modern design being user-friendly and convenient in navigation. Following the updated design came the need for EMCO's representation of sound industry leadership while providing a clean and enjoyable way for customers to shop.

02

Optimization of Performance for Speed

The whole website was optimized by reducing image sizes, compressing the code, and using caching. The results are reduced load times, which ensure a high level of efficiency and excellent user friendliness.

03

Advanced Product Search and Filtering

The customers have advanced search to an extend that they use for finding their products with nothing else found on the site. Shopping for different products was a lot smoother, better, and faster, adding life to use.

04

Optimized for Mobile

The website is entirely responsive to shopping on mobile phones and tablets. In doing this, we captured greater numbers of mobile shoppers and increased all mobile conversions.

05

Shopify Platform Selection for Scalability

For the best Shopify eCommerce Websites Services in Kochi, we found Shopify to be the most scalable and user-friendly platform. Shopify is therefore right for companies of all sizes. Security, customizability, and a multitude of features apply to e-commerce services, which are well suited to those varied product categories of EMCO

06

Reinventing the Checkout Process and Endowing Them with Full Engagement Features

Quick and efficient checkout was achieved for the client when making customer purchases, through which he could avail himself of the products. Also, the site has features whereby customers write reviews and also possess personalized product recommendations; these are to encourage active participation and basis for making repeat purchases.

Results



Higher User Engagement and Interaction

The newly redesigned website has a more appealing look that captures higher levels of engagement. Hence, customers spent a longer time browsing and exploring the catalog of products-the entire result leads towards higher interaction with the site. Therefore, the E-commerce Website Development in Kochi is a big booster for users.

Higher Conversion Rates and Increased Sales

Noticed increases occurred for conversion rates after the optimization of checkout with the increase of enhanced navigations. Such improvements led to a more seamless purchase experience, leading to more completed transactions at the end. Keeping the user's journey at the forefront proved successful for EMCO to increase their online sales.

Faster Website Performance and Further Reduced Bounce Rate

The bounce rates of the site and retention rates of most customers have been considerably lower, thanks to fast-loading websites from optimization processes. The speed that this site improved significantly contributed to customer satisfaction and an increase in retention rates.

Enhanced Mobile Experience, Increasing Mobile Sales

The game-changer was the mobile-optimized design. EMCO had now provided seamless shopping through mobile devices and thus could increase its mobile traffic and great sales drive from that channel. Our mobile-friendly features contributed significantly as part of the E-commerce Website Development Services in Kerala strategy towards improving digital sales in business.

Conclusion



Revamping e-commerce website for EMCO Corporation had solved the major problems with user experience, mobile compatibility and the performance of the webpage. Having said that, with a modern, quick, and easy-to-navigate website, we contributed towards boosting the online sales of EMCO by making it quite clear in the online presence of EMCO. As a leading e-commerce website development company in Kerala we ensured this platform would serve EMCO's business goals as well as help in positioning them in getting long-term success in e-commerce.

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