Brand

Synthite

Challenges

Synthite, a world leader in oleoresins and food ingredients, has been challenged to go digital and optimize its processes. Despite being industry leaders, they were not fully present online but dependent on only one overseas e-commerce platform that wouldn't sell their vast line of products.

Goal

Our goal is primarily set to Synthite's unique business model. Other objectives include developing a user-friendly website with robust inventory management, customer engagement enhancement by optimized product discoverability, and furthering Synthite's digital leadership in the food ingredients market.

Background



Founded in 1972, Synthite has become a pioneer in oleoresin and food ingredients, accounting for more than 30% of the global market. Synthite has been the voice of innovation and quality and has broadened its export range into value-added spice extracts, essential oils, herbal extracts, and so on. Despite having all this vast expertise, Synthite does not have an e-commerce presence that would enable it to reach good audiences across the globe. They hired Orestes, one of the finest e-commerce website development companies in Kochi, Kerala to tailor their solution according to the needs and vision of operations.

Our Approach



01

Website Development and Optimization

We even went ahead and developed a custom e-commerce site of Shopify with simpler navigation structure, user-friendly design, integrated inventory management tools to face a dissimilar category of products successfully. As the trusted provider of Shopify e-commerce website services in Kochi, Kerala we ensured that the website ran according to the best practices in performance and scalability.

02

Advanced Search Functionality

The inclusion of the advanced search methods with highly suitable filters and an auto-complete option allows instant product discovery. This is an innovation that speaks for us as a top e-commerce website development company in Kochi, Kerala.

03

Inventory Management

An advancement in inventory management was entailed by the installation of this Shopify platform, enabling Synthite to take stock, facilitate restocking, and manage the availability of products.

04

A User-Centric Design

The design that was employed on this site was straightforward and intuitive in terms of user experience and ease of navigation. This site was visually appealing and functional, as it made use of high-quality images in combination with well-organized product categories.

05

Integration with Analytics Tools

The most advanced analytics tools have been integrated into the website so that this leverages Synthite with regards to customer behavior analysis as well as sales tracking for wise tricks in decision-making.

06

Product Showcase

The site was designed to effectively showcase Synthite extensive range of products, ranging from detailed descriptions to high-quality images that highlight applications and benefits to the customer.

Results



Enhancing Online Visibility

The new Shopify site has immensely increased the digital presence of Synthite and has thereby availed its products to a wider global audience.

Easier Processes

Use the most advanced inventory management tools to simplify the logistics operations, reduce as much overhead as possible, and improve efficiency at the same time.

Higher conversion rates

A better user experience and more intuitive navigation yield results in higher conversion because users tend to remain enticed.

Increased Product Discovery

Improved search capabilities and categorized product categories helped discover products without a hitch, thus increasing interest.

Conclusion



Synthite has successfully come into this power-packed digital platform, aligning with its global dream through the comprehensive use of e-commerce website services by Shopify in Kochi. Our collaboration with Orestes further highlights the prowess we achieve in creating custom solutions as one of the premier e-commerce development companies in Kochi, Kerala, paving the way for the growth of businesses into the competitive digital marketplace.

Related projects