Sensodent K’s Digital Growth |Best Digital Marketing in Kerala

Driving Sensodent K’s Digital Success with Smart Marketing Strategies

Discover how Orestes Technologies, the best digital marketing company in Kochi, helped Sensodent K boost online visibility, engagement, and conversions with a strategic, data-driven approach.

Brand

Sensodent

Challenges

Sensodent K requires higher recall of the company's brand, hence its online presence, and engagement with the clients. The firm requires more online conversions and sales through successful digital campaign activities.

Goals

The goal was to establish Sensodent K as a tooth sensitivity solution brand leader in Kerala through creating paid and organic traffic, engagement, and highest ROI.

Background

Sensodent K is an international brand owned by Indoco Remedies Ltd.Headquartered in Mumbai. Indoco is a fully integrated, research-oriented pharmaceutical company with a global presence in 55 countries, which deals in toothpaste for sensitive teeth. The company being extremely popular across most markets around the world, the brand needed localized web promotion to increase the web interaction of the brand from the Indian target market. Thus, the firm collaborated with Orestes Technologies, the leading digital marketing company in Kochi, to develop the company's online presence and recall of the company's brand among the Kerala target audience.

Our Approach

01

SEO Optimization for High Visibility

We conducted thorough keyword research to find top search keywords such as relief for sensitive teeth and best toothpaste for sensitive teeth. We enhanced the search rankings of Sensodent by conducting mass-scale on-page and off-page search engine optimization campaigns. We developed keyword-based and high-quality content for organic traffic generation and brand rankings.

02

Social Media Marketing Strategy

Our company produced social media content that was interactive for the local consumers. Influencer marketing was also used in an attempt to create credibility and trust within the brand. Interactive campaigns were used in an attempt to create user engagement and brand loyalty, which led to customer engagement enhancement.

03

Targeted PPC and Digital Advertising Campaigns

We operated highly targeted paid search and social campaigns to target the high-intent buyer. We even experimented with ad creative on conversion. We retargeted leads to enable the ads to test against each other.

04

Content Marketing & Blogging

A successful campaign was launched, and knowledge blogs were developed that were aimed at generic dental care issues. SEO blog content was also utilized for organic traffic generation. Video content was also employed to visually show through pictures the benefit of Sensodent products for belief buyers.

05

Website Optimization & UX Improvement

Designed Sensodent website with class-leading page load and mobile performance. UI/UX for high-smoothness and improved user experience. CTA elements strategically positioned for class-leading conversion.

06

Performance Monitoring & Data Analysis

For tracking campaign performance, KPIs were maintained in a tab on a regular basis. Engagement, traffic, and conversion were tracked through analytics tools. Dynamic optimization was used to improve performance based on data-driven insights and improved ROI.

Results

Organic Traffic Growth

Achieved a 65% organic traffic increase in the site within six months by optimizing SEO and excellent content.

Increased Social Media Engagement

Increased the engagement rate by 50% through improved interaction of audience and building trust with the brand through interactive campaigns and influencer collaboration.

Enhanced Conversion Rates

Online sales of e-commerce grew by 40% through the refinement of PPC strategy and proper retargeting, creating improved customer acquisition.

Brand Awareness Enhanced

Sensodent K's reach in Kerala significantly grew, and it became one of the leading oral care brands with a boosted digital presence.

Conclusion

By bringing converged and data-driven digital marketing, Orestes Technologies succeeded in providing a new look to the digital platform of Sensodent K in Kerala. Due to the convergence of SEO, niche advertising, social media, and content marketing, we had dreamy traffic, interactions, and conversions. This case study confirms the efficacy of the way strategically developed digital marketing would lead to believability by the brand as well as business progress. Being one of the top digital marketing agencies in Kochi, Orestes continues to make it easier for brands to tap into their digital potential and gain lasting success in saturated markets.