E-Commerce Development in Kerala

Popular Candles – E-Commerce Transformation

From Offline Legacy to Online Success with Orestes’ E-Commerce Website Development Services in Kochi & Kerala

Brand

Popular Candles

Challenges

An array of challenges plagued Popular Candles during its journey into the digital space. Without an existing digital sales system or e-commerce platform, the brands faced poor visibility on the net, featuring an outdated website and an inability to show their products effectively. There were no organic rankings or marketing tools or performance tracking, limiting the overall ability to reach new audiences while running targeted marketing campaigns.

Goals

Mainly to assist Popular Candles in making a mark in the digital arena, a modern mobile e-commerce store shall be built. Additionally, SEO for international and local visibility will take into consideration the enhanced UX for proper shopping; a scalable platform with in-built analytics and marketing for future growth is provided.

Background

Popular Candles was Founded in 1955 in Edapally, Kerala by Mr. P. P. Joseph, Popular Industries has seen a remarkable offline evolution through its flagship brand, Popular Candles common name for quality candle manufacturing. For the past six decades and more, a par with brand-consistent quality and delivery-customer care has remained a priority, yet they did not have much of a digital presence. With the growing online shopping trend, Popular Candles soon realized it was time not to miss out on e-commerce opportunities to enhance brand visibility. They thus joined forces with Orestes Technologies, a leading e commerce website development services in kerala, to develop a scalable, conversion-driven online store that could see the brand thrive in the digital arena.

Our Approach

01

Discovery & Market Research

Based on the market trends, competitive positioning, and customer behavior, we will customize an individual strategy concerning the strengths of Popular Candles.

02

Custom Website Design & Development

What we did was develop a full responsive-user centric e-commerce platform, with high enhanced product filtering, policy based checkout, and manageability based on a CMS.

03

SEO Optimization & Keyword Strategy

A concoction of keywords ranging from e-commerce website development in Kochi, e-commerce companies in Kochi, and e-commerce development in Kerala was established to produce visibility organically.

04

Create products and visual realities

A product hierarchy, rich description, HD images, and dedicated landing pages are created to provide the cleanest customer pathway to their purchase decision.

05

Connecting All Marketing and Analytics Tools in Full

From Facebook Pixel to Google Analytics, the site has been equipped with all the relevant tracking and automations necessary for future campaigns and retargeting.

06

Thorough Testing, Launch, & Post-launch Optimization

Post-launch performance was optimized with real-time user feedback and analytics from the fine-tuning team. Cross-browser and cross-device QA testing was conducted on the launch day.

Results

Increasing Search Visibility

Targeted SEO campaigns have successfully led the website of Popular Candles to rank for keywords like best candles in Kerala and Premium Candles for Home, bringing in recurring organic traffic.

Online Sales Increase by 2X

Online orders doubled in the first 90 days of launch due to a frictionless purchase experience and a better-appealing store.

70% Mobile Traffic Oriented Engagement

Mobile optimization was successful because most conversions came from mobile users due to a responsive and fluid UX.

Reinforce Brand Awareness

Digitization and improvements in design have successfully redefined Popular Candles as modern, qualified professionals that can be approached by the audience in the online space.

Conclusion

The Popular Candles Transformation is a true testament to the power embedded in a perfect marriage of technology and marketing professionals. Partner support from Orestes Technologies, one of the best ecommerce website development company in india, has helped the brand compete with other digital markets in the new-age sales, reach, and brand identity built within the last year. Testament to our leadership in e-commerce and how that integrated approach continues to help traditional businesses evolve, thrive, and lead within the digital age.