Indulekha Case Study | Digital Marketing Services in Kochi

Indulekha's Digital Marketing Success: A Game-Changer Story

Explore how Orestes Technologies revolutionized Indulekha’s digital presence, driving increased engagement, higher conversions, and significant growth. From cutting-edge SEO strategies to high-impact PPC campaigns, see how our tailored digital marketing solutions transformed their online journey. Read the full case study to discover the results we delivered!

Brand

Indulekha

Challenges

Indulekha also faced a few of these kinds of challenges like low organic reach due to increasing competition, low social engagement, and brand awareness. The brand also required sophisticated conversion strategies to provide additional online sales as well as maximize paid promotion for maximum return on investment

Goals

Our mission was to establish Indulekha's organic reach and search engine visibility, making its online presence highly interactive and engaging, optimize digital ad campaigns to deliver greater ROI, and generate conversions and sales through an efficient digital marketing channel

Background

Indulekha, the top Ayurvedic hair care product brand, needed to enhance its web presence and drive sales through successful digital marketing. Indulekha boasts a strong offline channel but was unable to extract the best from its online platform and customer engagement. Indulekha thus appointed Orestes Technologies Pvt Ltd, Complete digital marketing services in Kerala, with the mandate of providing a successful digital strategy for their requirement

Our Approach

01

SEO Optimization & Content Plan

We conducted thorough keyword research and intent-based search term content optimization. Technical SEO was kept intact to facilitate improved site performance, and SEO-optimized blog posts were developed to establish Indulekha as an Ayurvedic hair care thought leader.

02

Social Media Strategy

We designed an interactive content calendar loaded with informative and engaging content. Video marketing and influencer marketing were utilized to establish brand awareness, while user-generated content and testimonials were utilized to attain brand trust.

03

Paid Advertising & PPC Campaigns

Converting ads were designed and used to create targeted advertising campaigns, which were executed. Ad performance and ROI were improved using A/B testing, and retargeting procedures were implemented to connect with potential consumers.

04

Customer Engagement & SMS Campaigns

We deployed targeted SMS marketing and promotions to induce real-time customer behavior. With automation technology, we divided audiences for custom messaging, promoting customer interaction, and increasing conversions

05

Analytics & Performance Monitoring

We employed heatmaps and Google Analytics to track the behavior of users. Campaign performance and KPIs were tracked on individualized dashboards, and real-time strategies were changed based on data insights.

06

Customer Loyalty & Retention Programs

Segmented e-mail and SMS campaigns had been created to cultivate the existing customer base, with stress on individualized offers and promotions. Loyalty programs were built for the frequent purchasers and automation was applied to segment the audience so they received better, more individualized messages. Through continuous messaging, we aimed to create brand loyalty as well as extend customer life value.

Results

Improved Organic Traffic

Achieved a 70% improvement in organic traffic to the site with improved SEO planning. Keyword optimization, site structure optimization, and content quality positioned the brand well in search engines and improved visibility.

Good Engagement Rate

Social media engagement improved by 50%, and that translated into better-quality engagement. Updated content, influencer connections, and chat-like campaigns made the crowd more engaged.

Increased Website Conversions

With a more polished user experience and sound conversion optimization strategies, website conversions rose by 35%, driving sales growth directly.

Improved Ad ROI

Return on ad spend (ROAS) was improved by 40%, with better PPC campaigns with a focus on targeted targeting, creative testing, and retargeting strategies.

Conclusion

Orestes Technologies Pvt Ltd effectively increased Indulekha's online engagement, visibility, and conversions using strategic marketing strategies. Using data-driven information and creative strategies, we assisted the brand in maintaining consistent growth and building a strong online presence. As a digital marketing innovator in Kochi, Orestes Technologies continues to provide effective solutions, guaranteeing measurable success for customers. Seeking proven digital marketing outcomes? Collaborate with Orestes Technologies Pvt Ltd for success!