Sunlight Case Study | Digital Marketing Services in Kerala

Transforming Sunlight’s Digital Presence with Orestes Technologies

Discover how our digital marketing services in Kerala helped Sunlight achieve higher engagement, increased traffic, and stronger brand visibility.

Brand

Sunlight

Challenges

Sunlight was not getting proper online traffic, localized promotions were inefficient, and digital advertisement was not effective. The brand lacked a good digital presence to compete effectively in Kerala.

Goals

The goal was to drive brand recall, site visits, customer interaction, and paid campaign boost to provide improved ROI, placing Sunlight in the FMCG industry.

Background

Sunlight is one of the popular brands globally under the Unilever umbrella. It has been a household name for decades in the form of laundry and dish solutions. With its current markets, Sunlight wanted to become even more powerful in presence and interactions through the digital world. The company wanted a complete digital marketing platform to become more powerful in presence and connectivity in India and worldwide. Orestes, A Complete digital marketing services in Kerala firm having experience in providing The best digital marketing company in Koch, took up this challenge to make Sunlight a household name in cyberspace.

Our Approach

01

SEO Optimization

We conducted website ranking with full digital marketing services in Kerala by positioning high-traffic keywords for dishwasher and laundry solutions. This provided improved search engine visibility and organic traffic.

02

Social Media Marketing

Our team developed effective campaigns on Facebook, Instagram, and YouTube. We utilized influencer partnerships to make Sunlight go viral online and reach a larger audience.

03

Content Marketing

We developed educational infographics, blogs, and videos to educate customers and know the benefits of Sunlight's products. Our content story helped us build a strong brand relationship with the audience.

04

PPC and Digital Marketing

Google Ads and social ads were optimized with increased reach and engagement. As a digital advertisement agency in Kochi, we formulated an advertisement strategy appropriate for the Kerala population with improved returns.

05

E-commerce and Conversion

Optimization of listings so product awareness on online shopping malls was of top priority. In addition to performing remarketing campaigns to acquire better conversion rates and client follow-up.

06

Performance Monitoring & Analysis

We tracked campaign performance rigorously and optimized in response. Our data-driven insights gave Sunlight valuable feedback to enable continuous improvement and long-term growth.

Results

Increased Web Traffic

60% rise in paid traffic and organic traffic enhanced the web presence of Sunlight significantly.

Increased Engagement Rates

75% rise in social engagement increased brand-customer interaction.

Increased Brand Awareness

Enhanced recall of the brand and improved positioning of the brand in Kerala's market.

Improved Ad Performance

40% return on investment growth through PPC campaigns with reduced acquisition cost.

Conclusion

With our Complete digital marketing services in Kerala, Orestes Technologies effectively repositioned Sunlight's online presence, creating recall and customer interaction. Through the most up-to-date techniques, data analyses, and being a digital ad agency in Kochi, our expertise repositioned Sunlight as the league leader in the FMCG players' league. This case study testifies how we can effectively provide results-driven solutions for global brands that aim to increase penetration in competitive markets.