Kanan Devan Digital Success | Best Digital Marketing Kochi

Powering Kanan Devan’s Growth with Digital Marketing Excellence

Orestes, the best digital marketing company in Kochi, helped Kanan Devan achieve higher engagement, visibility, and sales through complete digital marketing services in Kerala.

Brand

KANAN DEVAN

Challenges

KDHP was annoyed with poor online visibility, poor engagement, and inability to touch digital-age consumers with sporadic digital marketing efforts. Absence of any single digital ad agency in Kochi also affected its online growth prospect.

Goals

Develop KDHP's online presence, engagement, and conversion through a specialized digital marketing strategy, optimizing the use of end-to-end digital marketing services in Kerala.

Background

Having a history of more than 136 years, Kanan Devan Hills Plantations Company Private Limited (KDHP) was handed over from Tata Tea Limited in the year 2005. KDHP is the largest employee-owned tea company in the world with cultivation over 23,783 hectares in the High Ranges of Idukki District, Kerala. As the largest corporate tea business in South India, KDHP is a major contributor to the tea industry. To enhance its online presence and establish brand memory, KDHP collaborated with Kochi-headquartered top digital marketing company Orestes Technologies for full-fledged digital transformation.

Our Approach

01

Full SEO Strategy

We re-optimized the website of KDHP using proper keywords, site speed optimization, and a seamless experience to optimize search ranking and visibility. Taking the best out of the potential of a top-class digital marketing agency in Kerala, we achieved best ranks for industry-high-volume-related keywords.

02

Strategic Content Creation

Blogging, social media posts, and image-based content unveiled KDHP's heritage, tea culture of cultivation, and medicinal values to the world, calling for engagement. Our Kochi content marketing solutions established a real brand voice on all digital platforms.

03

Multi-Channel Social Media Presence

We developed a solid Instagram, Facebook, LinkedIn, and YouTube presence by posting content, behind-the-scenes, and customer reviews to generate engagement. Through the multi-channel approach, spearheaded by the best digital marketing agency in Kochi, KDHP connected with more communities.

04

Performance-Driven Digital Advertising

Google Ad and social campaigns with return on investment-optimized data models reduced the price, while remarketing campaigns made potential clients' decisions, therefore increasing conversions. Online advertising expertise for our Kochi business presented top-selling methods of advertising which provided measurable results.

05

Influencer and Community Involvement

Tea influencer, blogger, and user-generated content collaborations enhanced brand trustworthiness while web events encouraged activities from communities. This activity was supplemented by full-service digital marketing solutions in Kerala to help support the development of the voice of KDHP's brand.

06

Continuous Monitoring & Optimization

A/B testing, advanced analytics, and performance monitoring enabled constant changes to maximize engagement, conversion, and digital growth. With the best digital marketing tactics from suggestions provided by Kerala's best digital marketing experts, KDHP had a strong and enhancing online presence.

Results

Enormous Organic Traffic Surge

SEO optimization allowed increased site traffic, drawing more potential customers to the brand with Kerala's finest digital marketing services.

Greater Social Media Exposure & Interactions

Engaged and high-quality content raised audience value and engagement across various social media platforms, controlled by the finest digital marketing company in Kochi.

Enhanced Lead Generation & Sales

Effective advertisements and retargeting activities reaped a superior conversion rate, pumping top-line growth right out of the doors of high-end digital marketing service in Kochi.

Greater Brand Credibility & Market Share

KDHP became a digitally empowered, heritage brand in terms of credibility by acquiring customer loyalty and trust through end-to-end digital marketing services in Kerala.

Conclusion

As a result of an effective online campaign, KDHP was in a position to redefine itself as a vibrant and digitally empowered tea brand. Orestes Technologies, the most successful digital marketing company in Kochi, assisted KDHP with sophisticated SEO, content marketing, and pay-per-click advertising, thereby winning the heart of the modern consumer without sacrificing its foundation. Apart from promoting its brand authenticity, the makeover enhanced engagement, visibility, and sales greatly. Orestes Technologies is also fueling the growth of KDHP with end-to-end digital marketing solutions in Kerala, including sustained and consistent online presence for the competitive landscape of the tea industry.