Yabby Overseas Success | Digital Marketing Expert in Kochi

Yabby Overseas’ Digital Transformation with Orestes

See how Orestes helped Yabby Overseas grow with SEO, PPC, and social media marketing in Kerala, boosting traffic and student inquiries.

Brand

Yabby Overseas

Challenges

Yabby Overseas was hustling against fierce competitors with low search engine rankings, little online engagement, and a very old website that could not convert leads. Add a weak brand to that mix, and visibility becomes a distant dream.

Goals

Yabby Overseas targeted to leverage its digital presence via enhanced search engine rankings, the revamped website for better engagement, and generate good leads through SEO, social media, and PPC.

Background

Yabby Overseas was one of the largest education consultancies in India, which had low visibility and minimally engaged online with different users due to an old website and ineffective marketing strategies in most cases. To beat these challenges and boost direct student enrolments, Yabby Overseas joined Orestes Technologies leading digital marketing company in Kochi, for a complete digital overhaul. If you seek a one-stop solution for digital marketing services in Kerala, associate with Orestes Technologies, your trusted digital marketing partner in Kochi, for tailor-made solutions that deliver results.

01

Market Research and Competition Analysis

A thorough analysis was conducted to understand Yabby Overseas' target audience, industry trends, and competitors. Research finished compilation of a 360-degree digital marketing strategy designed to enhance visibility and engagement.

02

Website Redesign and Optimization

The site is redesigned fully to be dynamic, mobile-friendly, and user-centric. Engagement with students will be enhanced by lead capture forms and integrated chat support while using structured data implementation to improve search visibility.

03

SEO and Content Marketing

A whole SEO strategy with optimization on keywords relevant to search terms was launched; informative blogs incorporated content marketing. On-page as well technical SEO improvements contributed to boosting organic search ranking and visibility.

04

Social Media Strategy

A targeted social media approach was created through which students could be reached through platforms like Facebook, Instagram, and LinkedIn. Interactive content, testimonials, and paid promotions will be the big draw for engagement and awareness.

05

PPC Advertising and Lead Generation

Strategic PPC campaigns on Google and Facebook were launched to attract potential students. Optimized landing pages with site-specific targeting ensured high conversion and maximum ROI.

06

Performance Tracking and Continuous Optimization

Using Google Analytics, heat maps, and A/B testing, user behavior was analyzed. Campaigns were continually optimized according to the insights derived from the data, while monthly performance reports gave actionable recommendations for continuous success.

Results

Boosted Website Traffic & Visibility

Organic traffic increased by 80%, with top-page rankings for high-value keywords.

Enhanced User Engagement

Bounce rates decreased by 25%, while social media engagement increased by 40%.

Higher Enrollment Rates

Student inquiries were up by 50%, with a 35% increase from PPC campaigns.

Strengthened Brand Authority

Increased credibility and recognition in the education industry.

Conclusion

Through The best digital marketing company in Kochi, Orestes Technologies heightened visibility, engagement, and enrollments for Yabby Overseas with a vengeance. A digital marketing approach combining SEO, social media marketing, PPC, and content marketing for the betterment of clients worked wonders. If you seek a one-stop solution for digital marketing services in Kerala, associate with Orestes Technologies, your trusted complete digital marketing services in Kerala, for tailor-made solutions that deliver results.