Are you new and need to know about SEO and the tools to use? You are not alone. Today there are thousands of SEO tools, and it can be truly confusing to select the right one. The best news is that you do not have to have costly software or technical skills to start. The following blog has specified the best and simplest SEO tools for beginners, i.e., those that are user-friendly, are mostly free, and are also considered reliable by experts. And as a business owner in need of SEO services in Kochi, this guide will also enable you to understand what tools your SEO team will utilize and why they are important in growing your business.

1. Google Search Console

This is a free tool from Google. It will tell you the performance of your site in Google search. You will be able to view the pages that are being clicked on, what people are typing in to reach you, and whether you have any errors on your site. It can be installed in under 10 minutes, and the rewards are huge.

You can do the following with it:

• View keywords that are driving traffic to your site.
• Test whether Google is able to read your site.
• Easily identify and correct errors on websites.
• Monitor page rankings.

2. Google Keyword Planner

This is a tool that assists you in discovering the appropriate keywords to use in your business. You can enter a topic, and it will present to you what people are searching on Google each month. In case you hire an SEO agency in Kochi, they will go to this tool and identify the most appropriate keywords to include in your site. It is not limited by requiring a Google Ads account.

3. Ubersuggest

Ubersuggest is an easy tool and user-friendly and was developed by Neil Patel. You can use it to get new keyword ideas, analyze competitor websites, and find out how hard it is to rank a keyword. The free version is sufficient enough to get started, and there is no technical knowledge needed at all.

Why newcomers are fond of Ubersuggest:

• Very user-friendly—no technical expertise required.
• Selects simple numbers with difficulty.
• Offers free competition analysis of websites.
• Recommends ideas of content according to the trending searches.

4. Yoast SEO Plugin

If your website is on WordPress, install Yoast SEO right away. It will direct you as you compose content and inform you whether your keyword is in the right place and whether your page is Google-ready or not. Yoast is the preferred content optimization tool of many businesses that employ SEO services in Kerala. It removes the speculation in SEO.

5. Google Analytics

Google Analytics provides you with information about each of the callers of your point: how many people visited the point, which city they're located in, which runner was their favorite, and how much time they spent. That data is all displayed in a single, easy-to-use dashboard in this free tool. All serious website owners should have this installed at the outset. Without this information, you will be unable to make intelligent decisions regarding your site.

6. Ahrefs or SEMrush

They are a paid tool that is utilized by SEO specialists around the globe. They aid in advanced keyword research, backlink checking, and rank tracking. When you hire the best SEO company in Kochi, they will most probably be using one of these tools to run your site. These are not essential as a beginner, but you always know they are there when you develop.

Why Choose Orestes Technologies Pvt Ltd

Increasing awareness of the SEO tools is one thing; however, applying them to your business to develop it is an entirely new challenge. This is where Orestes Technologies Pvt Ltd comes in. We are a firm digital marketing agency in Kochi, which has several years of experience in assisting businesses in Kerala to grow online. We take care of everything from keyword research to technical SEO, so you do not need to worry about it, and you can run your business.

Conclusion

Begin with similar free tools as Google Search Console, Keyword Planner, and Google Analytics. When you become bigger, investigate Ubersuggest and Yoast SEO. And, as you require more advanced SEO, Ahrefs and SEMrush have you. However, when all this seems too much to bear on your own, then there is nothing wrong with it. We simplify the process of SEO at Orestes Technologies Pvt. Ltd. at a low cost and with positive outcomes. Be it a small local store or a developing business, we know the correct approach that would enable you to be ranked higher on Google and attract more clients on a daily basis.