Palm Tree's Success By Digital Marketing Company in Kochi

Transforming Palm Tree: A Digital Success Story by Orestes

How Orestes propelled Palm Tree to new heights in healthy snacking through social media campaigns, and influencer collaborations.

Brand

Palm Tree

Challenges

As a new entrant in a competitive market, Palm Tree faces challenges in brand recognition, reaching diverse health-conscious and premium snack audiences, and building trust through education on its globally sourced, high-quality products. Establishing a strong, sustained digital presence on Instagram and Facebook is key to engaging a broader audience and driving credibility.

Goal

The goal is to increase Palm Tree's online presence through organic and paid campaigns across social media platforms, driving traffic to the website and stores to increase sales. The strategy involves interactive campaigns and influencer partnerships to build an engaged online community. The idea is to establish Palm Tree as India's top choice for healthy snacking, quality, and trust.

Background

Palm Tree is a fast-growing multi-store venture dealing with quality dates, nuts, dry fruits, and spices obtained from the best farms all around the world. Utilizing its vision of providing healthy snacking within the sublime niche, Palm Tree needed to establish a robust online presence in order to reach and engage with health-conscious audiences and foodies in India. Palm Tree partnered with Orestes, a renowned digital marketing agency in Kochi, Kerala that offers efficient and affordable digital marketing services to their clients. It was an alliance for the particular purpose of executing SMM on the brand and spreading awareness and increasing sales and attaining better communication of the brand message to the audience.

Our Approach

01

Content Strategy and Creation

Storytelling strategy for Palm Tree with an orientation towards the history of the brand and the love of the founder for sourcing the best dry fruits in the world.

02

Social Media Advertising

Targeted ads on Instagram and Facebook were used towards the health-conscious, foodies, and premium snack buyers. Carousel ads, reels, and story-based ads highlighting the choices and quality of PalmTree's products.

03

Influencer Marketing

Co-created with food and fitness influencers from Kochi and other metropolis cities for the authenticity of the content that will be presented to them through social media to promote the Palm Tree product.

04

Campaigns- Engagement

Instagram stories with Polls, Contests, Q&A's Solicited UGC by asking him to take a photo or share his favorite Palm Tree's product.

05

Analytics and Reporting

Facebook Ads Manager and Instagram Insights to track performance of campaigns. Data-driven recommendations to optimize on-going campaigns and enhance ROI.

06

Analytics and Reporting

Facebook Ads Manager and Instagram Insights to track performance of campaigns. Data-driven recommendations to optimize on-going campaigns and enhance ROI.

Results

Improved Brand Visibility

Increased followers on Instagram of Palm Tree 150% in just three months. Engagement went up 200% with engaging content and influencer collaborations

Higher Sales Conversion

The proper communication of sourcing and quality has been building trust and the customer repeatedly visits to get more.

Successful Campaigns

Influencer partnerships and social media ads generated over 10,000 link clicks to the website, contributing to higher conversion rates.

Customer Trust

The proper communication of sourcing and quality has been building trust and the customer repeatedly visits to get more.

Conclusion

Through this tie-up with Orestes, Palm Tree could enter the digital space and become one of the reliable names in the higher-end dry fruit and healthy snack segment. Through a completely integrated SMM strategy with engaging content that was targeted appropriately and influencer collaborations, helped Palm Tree to attain a robust Online presence.

Transforming Palm Tree: A Digital Success Story by Orestes

Brand

Challenges

Goal

Background

Our Approach

01

02

03

04

05

06

Results

Conclusion

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